Step 4: Beware of misleading advertisements
According to the guidelines issued by the EAA, estate agents must not issue any advertisements with misleading or false information. They are also prohibited from promoting a property at a price or terms different from that instructed by the vendor.
When preparing promotional materials for first-hand residential properties, estate agents must take all reasonable steps to verify the accuracy of the information contained in such materials; and before issuance, obtain the vendor's express endorsement in writing of the accuracy and completeness of the particulars contained therein.
When publicising or advertising first-sale residential properties, saleable area must be used as the sole basis for reference. No other basis may be used to express the property’s floor area or average price per square foot.

